Analysts state that Nokia Windows sales will be less than expected:
With the launch of the Nokia Lumia 800 in the UK last week, Nokia are only expected to ship around 500,000 units globally before the end of 20122.
Now forgive me but that actually seems like quite a large number for a device that has just entered the market. Most people on the high street are unaware of Nokia’s need to save face in the smartphone arena, so this figure actually seems to be pretty high considering there are only a few weeks left in 2011 and it only just got released, and we seem to be in a global meltdown financially!
So let us look deeper into the findings and opinions of the Bernstein research and others:
An analyst at the firm going by the name Pierre Ferragu has indicated that the Google trend activity seems to be roughly the same as what was surrounding the Nokia N8 which was the Symbian powered older brother to the Lumia 800.
Why are they predicting lower sales?
Bernstein Research reckons that the Nokia Lumia 800, which launched in the UK last week, will only ship half a million units before the end of 2011.
Similarly, another research company called Pacific Crest says it has revised its forecast for units shipped from two million by the end of 2011 to the figure quoted above of half a million, so why have both of these companies ended up with pretty much the same figure?
Pierre Ferragu is quoted saying:
“We don’t believe Lumia phones are competitively priced…..and with no breakthrough innovation, we believe Nokia’s new phones are unlikely to get traction in a highly concentrated high-end…..we have seen evidences of lack of traction for the Windows operating system over the last 12 months and challenge the idea that the Nokia brand can make a meaningful difference today.”
In my own opinion and from speaking to people at recent events I have to say that my own theory is that Nokia will bounce back slowly with their new product ranges as the device does look very appealing running Windows O/S, and the general public seem impressed.
Time will tell.
Have you used a new Nokia Lumia device? And if so, were you as impressed as me at it’s overall look and feel? Though for me the browser seemed sluggish and average.
Anthony Munns