Apple have announced that they have just hit a significant milestone.
Apple App Store Hits 15 Billion Downloads
With this huge amount achieved Apple have come out stating:
“In just three years, the revolutionary App Store has grown to become the most exciting and successful software marketplace the world has ever seen.”
And went on to thank the fans, developers and buyers of Apple product and applications:
“Thank you to all of our amazing developers who have filled it with over 425,000 of the coolest apps and to our over 200 million iOS users for surpassing 15 billion downloads.”
The App Store:
The Apple App Store now has more than 425,000 apps and 100,000 iPad apps.
In terms of a software marketplace not only has it revolutionized what was often a pirates paradise, it now become the most successful software marketplace the World has ever witnessed.
Games transform both iPhones and iPads into both wonder machines and also gold mines:
Mark Rein, vice president and co-founder of Epic Games states:
“iPad provides us with an unparalleled mobile device for creating gorgeous, immersive games,”
“Infinity Blade has been a runaway hit with customers around the world and we couldn’t be more excited about our success on iOS devices.”
With an enormous range of apps available in 20 categories, including games, business, news, education, sports, health, reference and travel.
Apple has paid developers over $2.5 billion to date, with developer getting a sizeable amount of the fee for any app, it can be assumed that an application such as Angry Birds has netted the developers somewhere in the region of $70+ million dollars with an outlay of only $140,000.
So well done to Apple for bringing a brand new marketplace and helping developers gain a profitable living, and bringing the man in the street some fun to his device!
App developers usually need to market more effectively:
With Rovio developing over 50 games and nearly going into bankruptcy before it hit the big time with the Angry Birds phenomenon, it is easy to see how the desire for riches is not as easy to achieve as t may seem.
The key:
The key for all marketplaces is actually hidden in the term, “marketing” and with developers usually not being the best at this activity, (too busy coding).
A real opportunity is present to aggregate reviews and help the purchaser find what they want within the 450,000 apps that currently swathe the market.
What do you think developer need to do to make sure their app is successful, and do only certain types of apps work in the mainstream market?
Anthony Munns