U2’s The Edge Invests In Ticket Text

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Ticket Text a Dublin based mobile ticketing service has managed to obtain over $350,000 seed funding from Dublin and London based angels.

Ticket Texts product Ticket ABC aims to give back control to venue owners and promoters and allow these people and companies to have more control over pricing, and customer data.

With over $1 million in investment they aim to take the service to Europe and the US.

How do Ticket Text monetise their service?

For new customers such as venues and promoters, there are no fees upfront, and any data is fully owned by the clients. A 5% flat fee exists and a 99 cents rev share for every transaction, this includes credit card fees, payment service provider costs, and hosting fees.

Mobile ticketing the way forward

Ticket Text believe that mobile tickets hold a great deal of potential for up selling and other cross promotional activities that are difficult to achieve when a third party is involved in the sales and delivery process.

Ticket ABC’s current clients include Fabric, Pacha, and Bird On The Wire.

Anthony Munns