ErenEben A Chinese Tablet Manufacturer Aims To Topple The iPad In China

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Chinese manufacturer threatens Apple’s iPad:

With Apple being attacked about their human rights policies and lack of action at plants they use in China, run primarily by Taiwanese based Foxconn (yes its complicated).

And with the Cupertino based company now open to looking more closely to how they operate in this territory, it is interesting to note that a home grown tablet manufacturer is actually looking to outsell Apple’s iPad in their own backyard.


Have you heard of ErenEben?

Well you probably will have if you live in China as they currently hold the second largest tablet share in China, this is according to Analysys International, this figure is currently set at 6% which is a far cry from being a major threat to Apple but it is interestingly more than Lenovo or Samsung have in terms of market share in this vast country.

China not vast consumers of tablets yet:

Chinese gadget lovers bought around 5 million units last year and are expected to buy some 18 million tablet PC’s in 2012, a huge increase from 2011, and this is where ErenEben hope to tap into the latent potential in this niche.

ErenEben are hoping that unique hand writing technology will allow users to write on screen using a stylus which they are calling the “Mind Mark” feature, plus the installation of a Chinese copy book application that will appeal to an older, less tech savvy generation, and hopefully win hearts and draw in some more of the huge population of China that have not yet embraced tablet technology.

Writing in China different to the West:

Many of us do not think about how the East communicate in terms of writing but it is a totally different relationship than we have in the West, and for this reason ErenEben are proud to now be named the “hand-writing computer of the meeting” by the Chinese People Political Consultation thanks to there Mind Mark feature.

ErenEben Tablet
ErenEben Tablet

Not cheap:

With the tablet based on Google’s Android operating system, the actual cost for each device comes in at a considerably high 5,000 yuan compared to the base price of an iPad which is 3,688 yuan, but just under the current top priced iPad which costs some 5,288 yuan.

ErenEben’s Chief Operating Officer Fang Liyong told the South China Morning Post.

“Most government officials and business leaders are of the older generation and are used to writing in their own style. And they are the ones with strong purchasing power,”

He went on to say that these people were the ones with buying power so they believe they are pitching to the right audience with the right feature set.

Relying on one technology is dangerous:

The trouble with this new technology is that Apple will most likely just develop a fantastic Chinese application that offers exactly the same option of writing on the tablet in the Chinese style with a stylus, either that or many apps will emerge with a clear leader offering the same functionality.

Your thoughts?

Anthony Munns