Smartphone Ownership Doubles During 2011

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Smartphones becoming commonplace as they grow:

We all know that mobile technology is white hot right now, but the figures that are being released on a monthly basis make for seriously interesting reading.

Smartphone ownership doubles:

Smartphone ownership in the UK is now at 37% which is nearly double the figure from the same period in 2010.

In July 2011, Ipsos MORI polled over 1,000 people over the age of 15 and asked them about their smartphone and tablet ownership and how they use these devices.

Some of the findings show that owners of iPhones and Blackberrys are generally under 35, and in the UK both manufacturers have around 13% of the market share.

16% of adults are now accessing the internet via a TV.

The iPad and tablet market is still relatively young in comparison, with just 6% of the adult population owning one, though 7% of males over 35 own one, perhaps showing that gadgets are still a “mans” thing by and large.

The way we access the internet is changing dramatically:

How People Connect To The Internet
Source: Ipsos MORI: How People Connect To The Internet

Over 1/3 of UK adults access the internet using their mobile devices, with people citing the desire to check their email as the main reason they go online and we assume this will hold true for PC and mobile.

We have already discussed the growth in Internet access from mobile devices and how this is killing the humble PC.

This trend can only continue, as we ditch our PC’s and start using our mobile devices to access the internet wherever we are.

I expect this data to have an upward trend in most areas.

Anthony Munns