Sony Tablet S Price Reduction

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Sony reduce Tablet S by $100. No longer same league as iPad?

In an admission of guilt or simply a wise pricing strategy, the Sony Tablet S has decided to move markets from the high end Prime tablet arena with the likes of Apple’s iPad ruling supreme, and the new Transformer prime nudging shoulders alongside, down to a more affordable mid range level tablet offering.

Yes the 9.4 inch Tablet S can now be yours for a mere $400 for the 16GB version, going up to a sightly more pricey $500 of the 32GB flavour.

Sony Tablet S Price Reduction
Sony Tablet S Price Reduction

Sony Tablet S now a mid-level range tab:

Does a crowded mid-range market suit Sony better? Or, have they just dug a ditch that will happily allow the Sony Tablet S to bury its head in shame and never see the light of day again?

Lee us look again at the Tablet S features:

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  • Cameras: 5-megapixel rear, 0.3-megapixel (VGA) front-facing
  • Display: 9.4-inch LED-backlit multi-touch screen (1280 x 800 pixels)
  • Operating system: Android Honeycomb (3.1)
  • Processor: Dual-core 1 GHz NVIDIA Tegra 2
  • Inputs/outputs: 1 MicroUSB, 1 headphone
  • External storage: Full-size Secure Digital (SD) memory card, up to 32 GB in size (for media exchange only)
  • Internal storage: 16 GB or 32 GB
  • Connectivity: Wireless-N Wi-Fi (802.11b/g/n); Bluetooth 2.1 + EDR (with A2DP stereo audio streaming profile); IR (infrared) remote control functionality
  • Battery: Lithium-ion (5000 mAh)
  • Dimensions: 9.5 x 6.8 x 0.3 inches
  • Weight: 21 ounces

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Sony Tablet S summary:

So while this is no slouch or ugly duckling, it is not an iPad or ASUS Transformer Prime for various reasons, but does hold its own in many areas.

So with new price tag attached, is this tablet going to be swanning around looking really rather proud amid the medium level competitors now that the price tag has put it within reach of even more potential customers?

With mixed reviews ranging from glowing to average, maybe this new mid price level is more in keeping with this current Sony Tablet.

Let us know your thoughts on this strategy from Sony.

Anthony Munns